The concept was picked up in the Old World when the S.C.A.E. — Speciality Coffee Association of Europe — was established in 1998. The concept of “Specialty” developed in the 1990s as a response to the deleterious effects low quality and falling market prices were having on consumption. The producers realized that the only way to stem the tide was to produce superb quality products that would gain greater rewards and draw consumers, thus boosting consumption. By carefully following the growth, favoring biologically sustainable cultivation and exerting strict
controls over processing and preparation, it is possible to produce high quality coffee nearly anywhere as long as the soil is fertile and the climate adequate. Bazzara’s Dodici GranCru blend is a unique example of these values. An espresso blend made of 12 finest Gran Cru origins, Twelve of the best “Coffee Arabica Gran Cru” in the world, blended with style and slow roasted, according to the Italian artisan roasting tradition. A symphony of flavours and scents coming from far, far away, skilfully blended and gathered in a small cup. A unique experience, whenever you want.
The concept was picked up in the Old World when the S.C.A.E. — Speciality Coffee Association of Europe — was established in 1998. The concept of “Specialty” developed in the 1990s as a response to the deleterious effects low quality and falling market prices were having on consumption. The producers realized that the only way to stem the tide was to produce superb quality products that would gain greater rewards and draw consumers, thus boosting consumption. By carefully following the growth, favoring biologically sustainable cultivation and exerting strict
controls over processing and preparation, it is possible to produce high quality coffee nearly anywhere as long as the soil is fertile and the climate adequate. Bazzara’s Dodici GranCru blend is a unique example of these values. An espresso blend made of 12 finest Gran Cru origins, Twelve of the best “Coffee Arabica Gran Cru” in the world, blended with style and slow roasted, according to the Italian artisan roasting tradition. A symphony of flavours and scents coming from far, far away, skilfully blended and gathered in a small cup. A unique experience, whenever you want.
from the book “Coffee tasting” by Franco and Mauro Bazzara
